When Apple's Eddy Cue, Rupert Murdoch and others launched the iPad-only newspaper The Daily, Cue promised that its subscription model would be made available to other iOS publications soon. Today, Apple has officially launched App Store subscriptions.
Subscriptions are purchased through the apps themselves using the same billing system that the App Store has employed for in-app purchases. individual publishes are able to set their own price and length of subscription. As for Apple, it takes the same 30 percent share that it currently pulls from other in-app purchases.
Customers can manage their subscriptions from a special account page, and cancel a subscription
