The Federal Trade Commission signaled a possible major change in direction on Tuesday by appointing Columbia Law School professor Tim Wu as a senior advisor. The academic is best known for codifying the concept of net neutrality and for authoring The Master Switch, a book that warned of the dangers of letting corporate power control otherwise free, open technology like the Internet. He has also been a key architect of early net neutrality, requiring AT&T to avoid blocking or unfairly prioritizing content after buying Bell South and setting the "any app, any device"