Apple has an official Twitter account for the App Store, appropriately named @appstore which promises "official App Store tweets including our featured apps, exclusive offers, and more."
The first post from the account came only a few hours ago, but there are already 50,000 people signed up.
One of the questions that people have had with the Mac App Store was the question of "discoverability" of apps on the store which aren't "featured" or on the "top" lists, hopefully this account will be one more way for Apple to get out the word about new apps that you might not otherwise hear about. If you aren't a Twitter user, you can always follow the RSS f