John Cassidy of The New Yorker took a deep dive into the balance sheets of both Apple and Goldman Sachs to see which company offers the best return on the capital it employs. Using the latest earnings reports from the two American companies, Cassidy calculates that the two firms share similar profit margins but vastly different economic returns. Cassidy looked at each company's return on assets (ROA) and calculated that Apple is twenty times more profitable than Goldman Sachs.
According to Cassidy, Apple is more profitable than Goldman Sachs because it makes a line of extremely desirable products that people want to buy. The demand
