Bloggers are increasingly becoming accepted as not only producers of content, but as identifiable and targetable consumers. As such, Sony has created the world's first pocket-sized 3D camcorder, known as the MHS-FS3 Bloggie 3D. This new camcorder comes with an entry-level price tag "around" $250, despite being capable of capturing HD 3D, as well as ull HD 2D MPEG-4 video or 5.1 megapixel photos.