If you own a Macintosh and an Apple TV, I have created a new tool that allows you to stream data outside of iTunes. It's called AirFlick, and it's now available in alpha form for download and testing.
Last week, I put together a related application called AirPlayer that allows you to stream video from your iPad using Apple's built in AirPlay services and demonstrated it on TUAW. AirPlayer works by emulating an Apple TV using your Mac's built in Bonjour networking capabilities. Below is a description and brief video explaining how it works.