With the Mac App Store set to launch in January 2011, software developers are excited about the prospect of the success of Apple's mobile App Store crossing over to the desktop market. While most OS X software will need to be rewritten in order to work within the confines of the new store, companies are interested in seeing how well their products can do in front of a larger audience, even if a lower price point is needed for those customers used to buying less expensive apps online. Talking to