Bad news for members of the newspaper industry that expect to use digital media to save their print editions. A recent survey from the Reynolds Journalism Institute (RJI) shows that iPad owners are more likely to read news on their iPad than a printed newspaper. RJI surveyed over 1,600 iPad owners and asked them about their usage habits, especially as it concerns reading and news consumption.
Not unexpectedly, 84.4% of iPad owners primarily use their iPad to follow breaking news and current events. As a result, newspaper subscriptions, once the staple of the newspaper industry, are being cannibalized by the iPad. Slightly more than 30% of iPad owners do not subscribe to a newspaper, preferring t
