We here at TUAW, and those of you who read us and a dozen other Apple or tech blogs each day were certainly amped about a full-page takeover on Apple.com yesterday. We were subsequently let down when the veil lifted to reveal The Beatles on iTunes. Keep in mind Twitter + Ping happened via press release -- a Facebook + Ping update could also have happened inside iTunes without an update to iTunes itself, and like just merit a press release. So why did we expect more?
It's a classic case of what we do when we see a
