15.11.2010 17:20 Uhr, Quelle: MacNN

iAd set for European expansion amid criticism

The first brand partners for a European expansion of iAd will be announced this week, according to the Financial Times. The company has so far only dipped its marketing toes into Europe via the UK. FT reports, in fact, that Apple has twice delayed the upcoming expansion in recent weeks, and in some instances been prepared to accept prices below a $1 million minimum in order to attract high-profile names.

Weiterlesen bei MacNN