14.11.2010 03:05 Uhr, Quelle: MacNN

iAd boosts overall interest in mobile advertising

Apple's iAd efforts may be helping the company's rivals in the mobile advertising arena, according to a Wall Street Journal report. Executives from competing companies suggest Apple's entry to the mobile advertising realm has resulted in an overall boost for the entire market, as many marketers began to increase spending across a broader range of channels.

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