The Apple TV appears to be selling well at Amazon, but is curiously hidden in the site's sales rankings, notes Business Insider. The device is currently number two in the bestselling Digital Media Devices category, behind only the just-launched Boxee Box. The list puts the Apple TV ahead of the competing Roku XDS and XD; unusually, though, only the XD appears in the top 40 of Amazon's overall Electronics category, at number 20.