News Corp was alleged on Friday to have scrapped plans for a news aggregation service that would have targeted the web and tablets, including the iPad. Nicknamed Project Alesia, it was supposedly "weeks" away from launch but was considered too expensive to run. A Brand Republic source believed that the British-based project cost £20 million ($31.4 million) to get started and would have had another £1 million ($1.6 million) set aside for marketing.
