21.10.2010 21:21 Uhr, Quelle: Engadget

Dell marketing makeover simplifies brands, kills off Adamo altogether

We knew something was going on with Dell's branding with the resurrection of the XPS laptop line, and this morning we caught up with a few of the company's executives to learn all about the entire restructuring. As you can see above, there will now be three core brands -- Inspiron, XPS and Alienware -- all focusing on different "performance seekers." However, you'll notice that Adamo is nowhere to be found on that flow chart. Turns out, the

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