28.09.2010 17:50 Uhr, Quelle: MacNN

Study paints iPad owners as young, male, susceptible to ads

A new Nielsen study has identified some of the demographics of iPad owners, and made some significant contrasts with other devices, Fortune notes. Of 400 surveyed iPad owners, a large majority -- 65 percent -- were found to be male. The imbalance was paralleled only in a group of Sony PSP owners, which slanted 62 percent towards males. Another e-book reader, the Amazon Kindle, only recorded a 52 percent male bias.

Weiterlesen bei MacNN

Digg del.icio.us Facebook email MySpace Technorati Twitter

JustMac.info © Thomas Lohner - Impressum - Datenschutz