Fujifilm helped kick off the start of Photokina a day early by launching the FinePix X100. The 12.3-megapixel camera carries a 1950s metal-and-leather body but is targeted at pros who need a close-up camera or hobbyists who thrive on macro or near-macro shots. An APS-C sized CMOS sensor using Fujifilm's EXR technology gives it DSLR-level light sensitivity and is helped by a fixed-in-place but bright and fast 23mm f2 prime lens.
