17.09.2010 17:35 Uhr, Quelle: MacNN

Warner Bros. holds out on iTunes show rentals

Warner Bros. is not participating in 99-cent iTunes TV rentals for several reasons, the Associated Press reports. Speaking at a Thursday investor conference hosted by Merrill Lynch, studio CEO Barry Meyer explained that Warner considers the 99-cent price too low. Rentals would also hurt sales of full seasons, the executive claims.

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