12.08.2010 18:50 Uhr, Quelle: iPodlounge

News: iAd pleasing early advertisers, developers

Apple’s new iAd mobile advertising platform is pleasing early partners on both sides, according to a Los Angeles Times report. Application developers, including Dictionary.com and CBS Mobile, told the paper that iAd is allowing them to charge more for ad space in their applications — a 177% increase in Dictionary.com’s case. Meanwhile, advertisers like Nissan and Unilever report that their initial ads are attracting more users and…

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