22.06.2010 05:20 Uhr, Quelle: Engadget

PVI bets the farm, changes name to E Ink

Heard of PVI? What about E Ink? Well, PVI, the Taiwan-based owner of E Ink has renamed itself to E Ink Holdings Incorporated to better align itself with its popular electronic paper namesake. PVI's LCD products using its fringe-field switching technology will be sold under the brand Hydis. We guess it makes sense given PVI's dominance in the ePaper industry, but we can't help but question the merits of such a move with the world lusting after multi-purpose, transflective or

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