When Rupert Murdoch was asked whether or not News Corp would be launching an e-reader of its own, he answered: "I don't think that's likely." It seems that what he meant was: "Why bother? We can just buy Skiff." And for good measure the world's second largest media conglomerate has just launched something called Digital Journalism Initiatives (which is responsible for News Corp's new business efforts in premium digital journalism) and dumped some money into Journalism Online, LLC --
