Filed under: iAds
I spoke to Kristin Suppelsa (Vice President and Manager of Communications Support for Liberty Mutual) yesterday about the company's upcoming ad that will be popping up on your free apps starting July 1. As we were discussing the awesome power of advertising, it occurred to me that Apple will have to involve an entirely new but parallel vetting process for iAds.
For example: you wouldn't want an app that had a guy getting thrown off a roof (as a game!) to show an ad about personal safety, would you? While Kristin assured me "it's similar to a media buy" it was evident this hadn't been a major point of discussion between Liberty Mutual, their ad agen
