06.05.2010 23:35 Uhr, Quelle: The Unofficial Apple Weblog

Report: Apple developing exclusive iTunes purchase tracking for iAds

Filed under: App Store TechCrunch has the word that Apple may be implementing a "VIP" ad program within its upcoming iAd service. An email reportedly sent from a Quattro sales representative mentions a "Verification of iTunes Purchase" program, in which an advertiser for a certain app would be able to see his or her users' iTunes purchases, and deliver ads based on that information. Quattro is the mobile ad company purchased by Apple a while back, and presumably the division overseeing iAds. That verification process would allow app creators to not only know which of their customers has already

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