06.05.2010 04:35 Uhr, Quelle: MacNN

Apple markets "ViP" program for tracking iAd metrics

Apple is quietly marketing a "ViP" program to help sell its iAd platform to App Store developers, according to an e-mail posted on TechCrunch. The message was reportedly sent to a developer by a sales rep from Quattro Wireless, the advertising company recently acquired by Apple. The program aims to provide a higher level of detail in advertising metrics.

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