08.04.2010 21:50 Uhr, Quelle: iPodlounge

News: Apple iAd: iPhone OS 4 ad platform offers devs 60% of revenue

During Apple’s iPhone OS 4 event today, Steve Jobs announced the creation of a new mobile advertising platform which will be integrated directly into the iPhone OS. The new platform, named iAd, is designed to allow developers to easily add in-app advertising to their applications by supplying ads through a centralized advertising network without having to implement their own solution. Apple will take care of selling and hosting the ads, providing…

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