Each week Ross Rubin contributes Switched On, a column about consumer technology.
Call it Apple's populist paradox. The Macintosh's human-centered design inspired its being called the "computer for the rest of us," but the Mac also long been associated with exceptional creative individuals, a message Apple has driven home in campaigns ranging from "wheels from the mind" to "think different." In the early days of the Web, it was said that Web pages were created on Macs and viewed on PCs and served on Unix workstations).
Should the concepts in a video detailing a new Microsoft-developed device
