06.03.2010 00:05 Uhr, Quelle: MacNN

iPhone advertising performance falls behind Windows Mobile

Advertising effectiveness on Windows Mobile smartphones has allegedly nudged slightly ahead of the numbers for Apple products, according to data gathered by the mobile advertising company Smaato. Click-through rates for Windows Mobile achieved a score of 91 on Smaato's index, while the score for Apple's iPhone and iPod touch dropped to 89.

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