According to a recent Job Posting, Apple is looking for an "iPhone Advertising SDK Manager".
This obviously stems from their recent purchase of Quattro wireless. What's interesting (and different from Google) here is that Apple appears to be integrating the advertising engine INTO the iPhone SDK so developers who want to put advertising in their apps will likely be able to do so from within Apple's iPhone SDK environment and get payouts from the same place that they currently recieve payments from paid apps.
Google currently has seperate entities for Adsense Mobile, Admob (which hasn't yet
