Each week Ross Rubin contributes Switched On, a column about consumer technology.
In its introductory press release, here's what Sony has to say about the Dash, a "personal Internet viewer" that it announced at CES: "Featuring a vivid 7-inch color touch screen Dash utilizes an existing home wireless connection to continuously deliver Internet content to its viewers." And according to its SonyStyle.com site, here's what that Dash has to say about itself: "I use over 1,500 free apps and your Wi-Fi connection to deliver the information and entertainment you crave right to your bedroom, kitchen or office." But Dash also has something to say about Sony, and for the most part,