Sony's presence at the PMA show today is headlined by a pair of new Alpha concepts with firsts for the company. The company is showing a prototype of an EVIL (electronic viewfinder, interchangeable lens) Alpha that would have a compact body but the "quality of a DSLR." Sony doesn't give any details, such as whether it would use Micro Four Thirds, but hints at a pop-up flash and a lack of dedicated control dials on the top.