In its negotiations with book publishers, Apple has been pushing for e-book pricing in the range of $10-$15, according to a new report. Citing publishers that have met directly with Apple, the Wall Street Journal reports that Apple is asking publishers to set two price points—$12.99 and $14.99—for hardcover best sellers, with fewer titles offered for $9.99. Under this scheme, publishers would set their own book prices, with Apple taking…