Apple is hoping to undo Amazon's lead in e-book readers by letting publishers set their own prices, a last-minute leak claims tonight (subscription required). To garner support for its 10-inch tablet, Apple is reportedly recommending that publishers sell hardcover bestsellers in digital form for either $13 or $15 but isn't locking them into the $10 target that Amazon uses for Kindle books. The deal would mean less revenue per book but would still give more control to publishers, who have often been forced to give Amazon books at half their paper value regardless of