After postponing its new GPU, aka Fermi till Q1-Q2 2010, and not having any really new hardware models to unveil, NVIDIA decided to communicate on its software technologies to create the buzz for the CES, via its blog. Entitled Optimus, this technology has been developed specifically for mobile computing platforms:
As we approach CES we wanted to tell you about an upcoming mobile technology that we will be introducing in Q1. It is called NVIDIA Optimus technology. NVIDIA Optimus technology works on notebook platforms with NVIDIA GPUs. It is unique to NVIDIA. It is seamless and transparent to the user. Its purpose is to optimize the mobile experience by letting the user get the performance of dis