The Blu-ray Disk Association (BDA), in charge of defining the evolution and features of Blu-ray format announced to have frozen specifications of the Blu-ray 3D that will be launched in 2010, opening access to 3D rendering on BD player. Compatible devices will be able to render 3D image in 1080p with a compatible TV set, another way to push customers to re-invest on a LCD TV Such announcement so early in 2009 might slow down sales of TV and BD players, as we would prefer to know if our devices will be compatible. This announcement might come at the same tie than the release of Avatar in most countries (outside USA), a movie recorded in 3D. Sony will most likely be the only company able to provide update for its main BD player, the PS3. With such evolution, the PS3 demonstrates to be a very evolutive device and Sony is probably going to use it massively to promote both its 3D TV models as well as its 3D contents and games, only available via the PS3 An ecosystem à la iPod+iTunes.
