The US Patent and Trademark Office has published a new Apple trademark application, covering the company's "Think Different" marketing slogan. Originally introduced in 1997, the slogan formed the heart of a campaign tying Apple to current and historical celebrities, such as Albert Einstein, Bob Dylan, John Lennon, Mahatma Gandhi and Pablo Picasso. It fell into disuse starting in 2002, as the company began pushing a "Switch" campaign and later its "Get a Mac" ads.
