According to his multiple sources, Apple paid around $80 million for Lala, reports MediaMemo's Peter Kafka today. Depending on what time they got in, investors are getting about half of what they paid to a bit of a profit for early investors. Kafka singles out Warner Music which put in $20 million and got about 50% back.
Speculation is that Lala's purchase was about aquiring talent and expertise to Apple rather than Lala's streaming music platform. Lala's industry licenses became null and void the moment they were sold to Apple. Kafka offers:
But LaLa’s real asset was its technology team: In the end, Ap
