Apple's "hobby" has remained strangely static in a world of Internet TV boxesThe Apple TV is a strange beast. Steve Jobs famously referred to his company's media-playback box as “a hobby.” In early 2008 Apple released a major software update, Apple TV 2.0, that revamped its interface and added movie rentals to the mix. Yet in a world increasingly full of Internet-connected TV boxes, Apple’s “hobby” has remained strangely static.
