In 2007, Apple made an impressive come-back at the NAB by reserving the largest booth during the show for introducing Final Cut Studio 2:
They organized a keynote and made a large buzz around Final Cut Studio 2. This was almost 3 years ago, and last July, FCP moved to version 3.0 without much advertising campaign. Many users consider this version as incomplete, and according to internal source, the current version 3.0 is tagged as a "temporary/transition". The main reason seems to be associated to Snow Leopard re