11.09.2026 13:18 Uhr, Quelle: Macrumors

Apple Execs Explain iPhone Duo's Display Design, Secrecy, and Price

In a joint interview with Tom's Guide and TechRadar, new Apple CEO John Ternus and marketing chief Greg Joswiak explained why the company waited until now to release a foldable, its design philosophy, and how it kept the iPhone Duo under wraps. Ternus said the timing always comes down to when a product idea meets Apple's bar "for quality and durability, but also for design." He said the device "was like a greenfield of opportunity for us because it was an opportunity to rethink so many different things." Apple took a hard look at what other foldable makers were offering and felt it "wasn't particularly inspiring," said Joswiak, adding that Apple's approach was "twofold – no pun intended." First, Apple believes the device's wider 1:1.4 aspect ratio is the answer to designs that resemble two phones "awkwardly stuck together," said Joz. Second, Apple worked on the software to make the Duo "unlike any foldable that's out there." As for the foldable display, Ternus said the inner screen's top layer

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