GoPro will cut 23 percent of its global workforce by the end of this year, as the action camera pioneer looks to reverse its fortunes in a competitive market.
145 employees will be laid off, with the restructuring process commencing in the second quarter of 2026, the San Mateo company said in a Form 8-K filing. At the end of the first quarter, GoPro’s total number of employees stood at 631, and it expects the cuts to cost it between $11.5 million and $15 million. These charges include honoring severance packages and healthcare benefits.
GoPro’s last reported round of layoffs took place in the second half of 2024. The company posted a year-end revenue decline in its 2025 financial results, including a loss of $9 million in its fourth quarter.
Despite the layoffs, GoPro is seemingly optimistic about 2026, banking on its AI-centric GP3 processor to spearhead a "new era of performance and innovation" for the company. The first GP3-powered GoPro cameras will launch in the coming months.
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