Amazon’s next-generation AI assistant is now available to everyone in the US for $20 per month, or for free if you’re a Prime member. Amazon has also introduced a try-before-you-buy free tier for non-Prime members, but it’s limited to text-based chat.
Alexa+ has been in early access since last year, and Amazon says it’s listened to user insights ahead of rolling out the update nationwide today. If you’re a Prime member, you can start using the new assistant by saying "Alexa, upgrade to Alexa+" or by heading to Alexa.com and signing into your Amazon account. The Alexa website is also where you’ll find the new free Alexa chat feature, which lets you ask questions and research various topics with usage limits.
Given that a Prime membership costs less ($15 per month) than Alexa+ on its own, Amazon is no doubt hoping that the introduction of its now more conversational Alexa assistant will entice some would-be subscribers. Amazon also offers a 30-day free trial of Prime to first
