Meta’s Threads is finally allowing users to change their default feed in the app, in a move that addresses what has long been one of the most frustrating parts of the service. With the update, users will be able to make the “following” feed or a custom feed the default view in the app rather than Threads’ sometimes chaotic “for you” feed.
Mark Zuckerberg said that Meta would test the feature way back in November, but the company has said little about it since. Now that it’s official, the change could help address criticism that Threads isn’t as useful for following real-time events because it pushes users to the “for you” algorithmic feed, which often surfaces older posts with many replies rather than newer posts from followed accounts.
It could also help Meta as it tries to lure more users from X and Bluesky, which saw a surge of new users last year. Threads currently has 320 million monthly active users, according to a Meta spokesperson, while Blue