As expected, Samsung used its first Unpacked shindig of the year to officially unveil the Galaxy S25 series. Although the Galaxy S25 and S25+ bring welcome hardware upgrades like more RAM (12GB) and a Samsung-centric flavor of Qualcomm’s Snapdragon 8 Elite chip, most updates revolve around new Galaxy AI features — many of which are on-device and context-aware. Fortunately, you won’t have to pay more: The phones cost the same as their S24 predecessors.
It’s no surprise that Samsung put most of its eggs in the AI basket with this year’s flagships. The phones run One UI 7 on top of Android 15 — a combination the company describes as “a new AI-integrated OS.” Samsung is trying to nudge its collection of features in the direction of a more personalized AI that “understands the context of your needs and preferences,” acting accordingly.
Like the Galaxy S24 series, the new phones’ Galaxy AI features will be “free through 2025.” That soun
