It’s no secret that the team members at Porsche are fans of Apple technology. From embracing next-gen CarPlay to including Apple CEO Tim Cook in a keynote, the German car company has a special appreciation for Apple.
Taking advantage of state-of-the-art technology from Apple has recently extended to how Porsche holds its media events for the press. Just this summer, Porsche leveraged the power of Apple Vision Pro to take members of the press under the hood and inside the new 911 Carrera GTS in ways not possible before. Porsche even envisions using spatial Persona and SharePlay on Apple Vision Pro to hold immersive and intimate presentations for remote journalists.
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