The battle over who will get all of X’s users now that it’s an utter cesspool continues. Threads just began rolling out its own custom feeds feature to compete with rival Bluesky. Custom feeds have long been a hallmark of Bluesky and now Threads users can get in on the action. Meta announced it was testing custom feeds just last week, so those tests must have been successful. It’s either that or they want to stall Bluesky’s continuing momentum.
Simply put, the feature allows users to pin topic-based feeds to the home screen of the app. This gives people the option to scroll through additional feeds beyond the algorithmic “for you” feed. This is a very good thing, as Thread’s current “for you” algorithm can be easily manipulated by just posting stuff like “who likes cats?” I have seen quite literally 400 posts like that in my feed, all looking for engagement. I like cats but, come on.
In any event, users can create a custom feed by searching for
