As the competition between Bluesky and Threads heats up, Meta is adding a new feature to Threads that will likely look familiar to Bluesky users: custom feeds. The Meta-owned service is starting to test a feature that allows users to pin topic-based feeds to the home screen of the app.
The change will give people additional feeds beyond the algorithmic “for you,” which will remain the default view, and their “following feed.” Users can add custom feeds by searching a keyword like “skincare” and then tapping the “” menu and selecting “create new feed.” These feeds can be further customized by adding specific profiles of people whose posts you want to see in that feed. Users are able to add up to 128 custom feeds in the app, a Meta spokesperson said, though it’s still only a test for now so not all users have access to it just yet.
The feature is similar in many ways to Bluesky’s custom feeds, which the company introduced last year. But
