Netflix is crowing that its ad-supported tier now boasts 70 million users throughout the globe, as reported by Variety. The company announced 40 million users back in May, so this is some real growth. The streamer has been slowly ramping up its ad tier, going all the way back to 2022.
Amy Reinhard, president of advertising at Netflix, says that the company continues “to see steady progress across all countries’ member bases.” She also noted that over 50 percent of new Netflix sign-ups are for these ad-supported plans. The transformation of streaming into regular TV is nearly complete.
There’s one major potential caveat. The company released the aforementioned data regarding new sign-ups, which is impressive, but there isn’t any information regarding pre-existing customers. It’s highly possible a whole lot of people downgraded from a premium tier to an ad-supported tier.
I’m one of them. I don’t mind watching an ad or two as I mindlessly stuff food down my gullet
