Apple TV+ launched in 2019, yet in those five years it’s barely moved the needle in becoming a major streaming player. TV+ has hit series like Ted Lasso, Severance, and Silo. It has critically successful movies like CODA and Killers of the Flower Moon. But for all the quality content on the service, it still has nowhere near the following of Netflix, Disney+, Prime Video, or even Max or Peacock. So what’s the fix? What will it take for Apple TV+ to break through and finally become a hit?
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