Meta is testing a new feature that will allow Threads users to see what kinds of conversations are trending on the platform. The app has begun testing “today’s top topics” in the United States, Mark Zuckerberg shared in a post on Threads.
The feature will surface “timely topics that others are discussing” and will appear in search and interspersed between posts in the app’s For You feed, according to Meta. Specific trends will be “determined by our AI systems based on what people are engaging with right now on Threads,” Instagram head Adam Mosseri said.
Interestingly, Threads will surface trends related to politics and elections. The company said last week that it would no longer suggest political content in its recommendations unless users choose to opt-in. But Meta has confirmed that restriction won’t apply to its trending feature. “Political content can be a topic,” a Meta spokesperson told Engadget. “We will only remove political topi
