Apple says it’s testing a new App Store feature called contingent pricing to lure customers into cheaper subscriptions based on their other purchases. This contingent pricing model will let developers offer discounts to customers who already have subscriptions to other services, be it those developers’ own apps or connected partner apps.
According to 9to5Mac, Apple says these bundled discounts will be highly visible to customers both on the App Store and “in off-platform marketing channels” — so elsewhere too. It’s starting with a select group of participants before rolling out to more developers “in the coming months.”
It’s been a year of increased scrutiny into Apple’s App Store and how it handles in-app purchases. Just this fall, Apple asked the Supreme Court to reverse the previous ruling that required it to allow developers to use outside payment systems, circumventing Apple’s 30 percent transaction fee. This is a way, of sorts, to get bac
