28.09.2023 22:27 Uhr, Quelle: Macrumors

PSA: Reddit is Forcing Users to Accept Personalized Ads

Reddit this week announced that it will no longer allow Reddit users to opt out of ad personalization, which means that ads on the platform will be targeted based on site usage. Right now, users can choose to toggle off an option to "personalize ads based on your Reddit activity and account info," but this toggle is being removed going forward. Reddit claims that it requires "very little personal information" and the change will be able to predict ads that are more relevant to each person.Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity--what communities you join, leave, upvotes, downvotes, and other signals--to get an idea of what you might be interested in. The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our

Weiterlesen bei Macrumors